Geotema 39

Guido Lucarno

Fattori di successo di una struttura termale e del benessere: il caso di Premia (Verbano-Cusio-Ossola)

Abstract: Success Factors of a Spa and Wellness Centre: the Case Study of  Premia (Province of Verbano-Cusio-Ossola, Italy)

In the province of Verbano-Cusio-Ossola, Northern Italy) we must remark the relevant results and perspectives of development of the new thermal structure of Premia (Antigorio Valley), opened just one year ago. The SWOT analysis tries to draw the cause of its successful strategy and the perspectives of its future development.

Keywords: Spa, Premia, Ossola Valley.

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GEOTEMA_39_20_Lucarno